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Monthly Archives: November 2014

SEO San Jose: San Jose SEO Company SEO San Jose – San Jose Search Engine Optimization

11/03/14 / SEO San Jose / Leave a comment / seo, San Jose seo, San Jose seo company, San Jose seo services, seo services, seo expert, seo consultation, google, google optimization, search engine, search engine optimization, San Jose, ppc, sem

SEO San Jose – San Jose SEO Company SEO San Jose

San Jose Search Engine Optimization Company SEO San Jose

San Jose SEO Company SEO San Jose offers San Jose SEO services. Call the best San Jose SEO Company SEO San Jose to get the best San Jose SEO services.

Based in San Jose, San Francisco and San Leandro, San Jose SEO Company, SEO San Jose offers San Jose SEO services. In order to get the best San Jose SEO services, call the best San Jose SEO Company SEO San Jose:

SEO for San Jose by SEO San Jose – 89 Wabash Ave, Unit 5, San Jose, CA, 95128 – Phone: (408) 334-5051 – Email: info@seo-san-jose.net

SEO San Jose’s powerful SEO strategies and services can open up new opportunities for your business in San Jose, the rest of the country, and globally. As one of the best SEO companies in San Jose or anywhere else, SEO San Jose offers plans customized to fit the scale, growth, customer base and potential of your business. Never trust guarantees on immediate results; the best SEO services create a snowball effect, not an avalanche. By using specifically targeted keywords, expertly written content, the latest technology to track results and map future paths to success, we create a robust, effective and comprehensive approach to your business. When you want your business’s online presence under professional guidance, come to SEO San Jose.

How SEO in San Jose Affects You

SEO is an acronym for search engine optimization. SEO involves the creation of useful web content that attracts both readers and search engines. It is a complex and ever-changing formula that expands with technological improvements to search engines. At SEO San Jose, our SEO strategies stay abreast of these developments, pruning some parts and expanding elsewhere. Google, Bing and other search engines use robots to crawl over the entire Internet. These robots harvest all the information they find, utilizing various criteria to determine what pages and companies are most relevant to which search terms. Based on these results, a website can find itself in the #1 spot for certain terms or buried under millions of other pages. Pardon the jargon, but SEO uses a combination of keywords, meta-tags and backlinks, among others, to make a website attractive to search engine robots. Search engines, like Google, don’t release the exact ways in which their robots choose the best sites, so it takes experience, experimentation and expertise to feel out the best SEO practices. That’s why you’ll find these things in abundance at our San Jose offices. Most importantly, SEO is not advertising. It does not turn off readers like more aggressive forms of marketing you may see online or while driving around San Jose. Instead, the best SEO companies provide the information that prospective customers are already searching for. SEO in San Jose often means specific SEO strategies for locales. SEO isn’t only for San Jose.

SEO San Jose and Your Business

SEO San Jose does not have a one-size-fits-all strategy for SEO. Each client requires an industry-specific plan that considers their competition as well as their individual services. SEO San Jose’s plan can target people who are interested in your industry and desire what you have to offer. We can also target by location, age group and special interest group. We tailor a unique SEO content and distribution plan for each of our clients based on their target market, the size of their business and their industry-specific needs. Our clients offering services in San Jose, for example, receive SEO services specific to San Jose. Identifying low competition, high search volume keywords is the first step to good SEO. Incorporating meta-tags that are equally interesting to both search engines and readers is also vital to getting search engine users to click on your listing. Meta-tags, also called meta descriptions, are the couple sentences you’ll see under the link to any given page in search results. Generally, these provide an enticing summary of the page to which the link connects. We assist our clients by creating meta-tags and content that addresses the criteria of both readers and search engines. Backlinks are one of the most important parts of SEO in San Jose or anywhere else and play a large part in our strategies. The more sites online that post links to yours, the more interconnected your site becomes. Search engines can track this. The more backlinks you have, the more reputable and popular your site becomes, and, consequently, the higher your site appears in search results. SEO optimization can also include backlinks from online trade magazines and various industry specific blogs and publications. The most powerful backlinks involve linking from large and reputable sites, including news sites.

For SEO in San Jose, Content Is King

One of the biggest tools in the toolbox of SEO is content marketing. Content takes your website beyond the traditional website information; i.e., beyond the home page and about us pages, website content should include blogs, instructional articles, press releases and more. The best SEO writing in San Jose is informative and optimized for the reader, not just the search engine. While search engines don’t read in the same way as humans, they are increasingly capable of discerning an informative website or article from spam in many of the same ways that humans do. New advancements at Google have, in fact derailed those old-style, repetitive SEO spammers. The new innovations included in Penguin and Panda, have successfully improved Internet content in San Jose and beyond and increased the demand for truly talented SEO writers. The new SEO writers in our San Jose office build content that is informative, easy to read and fascinating to the reader.

SEO in San Jose = Organic Results

Organic results are search results that spring purely from SEO webpage content, not paid consideration. The importance of interesting, original and well-written material escalates as search engines become more intelligent in how their robots rank content. In fact, Content covers more than simply the words written on a page. It requires proper image-sizing, headers and more. That doesn’t mean you can get away with ignoring proper keyword targeting and strategic placement for maximum effectiveness; you need to match writing chops with SEO expertise. Hiring homemakers and out-of-work English majors from San Jose to the Philippines or India for this stuff won’t cut it anymore. The Search Engine Journal reports that 70 percent of all the links search engine users follow are organic results. Users ignore paid ads 70 to 80 percent of the time, scrolling to reveal the organic listings, but rarely going past the first page. In 75 percent of Google searches, only the first page of listings is ever viewed. That means your company has to beat out the competition and show up on the very first page in order to get attention, and it must do that on the weight of content, SEO and backlinks. As Search Engine Journal explains, 93 percent of all online activity starts with a search engine. At least 65 to 70 percent of all search engine searches are performed on Google, which means it matters a great deal what Google’s search engine bots think of your company. Satisfying Google may be all that some SEO companies in San Jose focus on, but that’s ignoring the other 30 percent of searches through engines like Bing. We don’t do just enough work; the best SEO services can maximize results in all engines concurrently.

SEO for San Jose by SEO San Jose

SEO content may be added to your website in the form of instructional articles. It may also be distributed to industry-related sites, news sites and blogs. Press releases and social media (Facebook, Twitter, Google+, Pinterest, etc.) are incorporated as well, spreading the word about your company’s goods and services from San Jose on to the rest of the world, and providing the backlinks needed to give your page a boost. SEO or search engine optimization involves much more than SEO keyword optimization for your website. SEO San Jose provides innovative SEO strategies that involve advanced content writing, linking, backlinking, localized target marketing (such as SEO for San Jose) and social media. SEO San Jose will work for you! SEO consulting by SEO of San Jose can increase your web traffic, your web presence and your bottom line. Our SEO services build a strong foundation, so your business stays successful in the long haul.

SEO San Jose is a SEO (Search Engine Optimization) company based in San Jose, San Francisco and San Leandro. San Jose SEO Company, SEO San Jose offers San Jose SEO (Search Engine Optimization), search engine marketing (SEM), pay per click marketing (PPC), website design and development, content marketing and social media marketing services. In order to get the best San Jose SEO services, call the best San Jose SEO Company SEO San Jose:

San Jose SEO by SEO San Jose – 89 Wabash Ave, Unit 5, San Jose, CA, 95128 – Phone: (408) 334-5051 – Email: info@seo-san-jose.net

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San Jose SEO Company SEO San Jose Complete SEO Process

Complete SEO Process by SEO San Jose

SEO+PPC=SEM | San Jose SEO+San Jose PPC=San Jose SEM | Website Marketing in San Jose | San Jose Internet Marketing

11/03/14 / SEO San Jose / Leave a comment / ppc, ppc San Jose, sem, sem San Jose, seo, San Jose seo, San Jose seo company, San Jose seo services, seo services, seo expert, seo consultation, google, google optimization, search engine, search engine optimization, San Jose, ppc, sem

SEM in San Jose – SEO in San Jose – PPC in San Jose

 

San Jose Search Engine Marketing – San Jose Pay Per Click Marketing – San Jose Search Engine Optimizatiom

SEM is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results through SEO and PPC

Website Marketing in San Jose – San Jose Internet Marketing

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or use pay per click (PPC) listings. This is true for your business in San Jose, the rest of the country, and globally.

In 2012, North American advertisers spent US$19.51 billion on search engine marketing. The largest search engine marketing (SEM) vendors were Google AdWords, Bing Ads, and Baidu. As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing. Managing search campaigns is either done directly with the SEM vendor or through an SEM tool provider. It may also be self-serve or through an advertising agency.

As the number of sites on the Web increased in the mid-to-late 1990s, search engines started appearing to help people find information quickly. Search engines developed business models to finance their services, such as pay per click programs offered by Open Text in 1996 and then Goto.com in 1998. Goto.com later changed its name to Overture in 2001, was purchased by Yahoo! in 2003, and now offers paid search opportunities for advertisers through Yahoo! Search Marketing. Google also began to offer advertisements on search results pages in 2000 through the Google AdWords program. By 2007, pay-per-click programs proved to be primary moneymakers for search engines. In a market dominated by Google, in 2009 Yahoo! and Microsoft announced the intention to forge an alliance. The Yahoo! & Microsoft Search Alliance eventually received approval from regulators in the US and Europe in February 2010.

Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged. The term “Search Engine Marketing” was proposed by Danny Sullivan in 2001 to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals.

There are four categories of methods and metrics used to optimize websites through search engine marketing.

  1. Keyword research and analysis involves three “steps”: ensuring the site can be indexed in the search engines, finding the most relevant and popular keywords for the site and its products, and using those keywords on the site in a way that will generate and convert traffic. A flow on affect of keyword analysis and research is the search perception impact. Search perception impact describes the identified impact of a brand’s search results on consumer perception, including title and meta tags, site indexing, and keyword focus. As online searching is often the first step for potential consumers/customers, the search perception impact shapes the brand impression for each individual.
  2. Website saturation and popularity, or how much presence a website has on search engines, can be analyzed through the number of pages of the site that are indexed on search engines (saturation) and how many backlinks the site has (popularity). It requires pages to contain keywords people are looking for and ensure that they rank high enough in search engine rankings. Most search engines include some form of link popularity in their ranking algorithms. The following are major tools measuring various aspects of saturation and link popularity: Link Popularity, Top 10 Google Analysis, and Marketleap’s Link Popularity and Search Engine Saturation.
  3. Back end tools, including Web analytic tools and HTML validators, provide data on a website and its visitors and allow the success of a website to be measured. They range from simple traffic counters to tools that work with log files and to more sophisticated tools that are based on page tagging (putting JavaScript or an image on a page to track actions). These tools can deliver conversion-related information. There are three major tools used by EBSCO: (a) log file analyzing tool: WebTrends by NetiQ; (b) tag-based analytic tool: WebSideStory’s Hitbox; and (c) transaction-based tool: TeaLeaf RealiTea. Validators check the invisible parts of websites, highlighting potential problems and many usability issues and ensuring websites meet W3C code standards. Try to use more than one HTML validator or spider simulator because each one tests, highlights, and reports on slightly different aspects of your website.
  4. Whois tools reveal the owners of various websites, and can provide valuable information relating to copyright and trademark issues.

Paid inclusion involves a search engine company charging fees for the inclusion of a website in their results pages. Also known as sponsored listings, paid inclusion products are provided by most search engine companies either in the main results area, or as a separately identified advertising area.

The fee structure is both a filter against superfluous submissions and a revenue generator. Typically, the fee covers an annual subscription for one webpage, which will automatically be catalogued on a regular basis. However, some companies are experimenting with non-subscription based fee structures where purchased listings are displayed permanently. A per-click fee may also apply. Each search engine is different. Some sites allow only paid inclusion, although these have had little success. More frequently, many search engines, like Yahoo!, mix paid inclusion (per-page and per-click fee) with results from web crawling. Others, like Google (and as of 2006, Ask.com), do not let webmasters pay to be in their search engine listing (advertisements are shown separately and labeled as such).

Some detractors of paid inclusion allege that it causes searches to return results based more on the economic standing of the interests of a web site, and less on the relevancy of that site to end-users.

Often the line between pay per click advertising and paid inclusion is debatable. Some have lobbied for any paid listings to be labeled as an advertisement, while defenders insist they are not actually ads since the webmasters do not control the content of the listing, its ranking, or even whether it is shown to any users. Another advantage of paid inclusion is that it allows site owners to specify particular schedules for crawling pages. In the general case, one has no control as to when their page will be crawled or added to a search engine index. Paid inclusion proves to be particularly useful for cases where pages are dynamically generated and frequently modified.

Paid inclusion is a search engine marketing method in itself, but also a tool of search engine optimization, since experts and firms can test out different approaches to improving ranking and see the results often within a couple of days, instead of waiting weeks or months. Knowledge gained this way can be used to optimize other web pages, without paying the search engine company.

SEM is the wider discipline that incorporates SEO. SEM includes both paid search results (using tools like Google Adwords or Bing Ads, formerly known as Microsoft adCenter) and organic search results (SEO). SEM uses paid advertising with AdWords or Bing Ads, pay per click (particularly beneficial for local providers as it enables potential consumers to contact a company directly with one click), article submissions, advertising and making sure SEO has been done. A keyword analysis is performed for both SEO and SEM, but not necessarily at the same time. SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices.

In some contexts, the term SEM is used exclusively to mean pay per click advertising, particularly in the commercial advertising and marketing communities which have a vested interest in this narrow definition. Such usage excludes the wider search marketing community that is engaged in other forms of SEM such as search engine optimization and search retargeting.

Another part of SEM is social media marketing (SMM). SMM is a type of marketing that involves exploiting social media to influence consumers that one company’s products and/or services are valuable. Some of the latest theoretical advances include search engine marketing management (SEMM). SEMM relates to activities including SEO but focuses on return on investment (ROI) management instead of relevant traffic building (as is the case of mainstream SEO). SEMM also integrates organic SEO, trying to achieve top ranking without using paid means to achieve it, and pay per click SEO. For example, some of the attention is placed on the web page layout design and how content and information is displayed to the website visitor. SEO & SEM are two pillars of one marketing job and they both run side by side to produce much better results than focusing on only one pillar.

Paid search advertising has not been without controversy, and the issue of how search engines present advertising on their search result pages has been the target of a series of studies and reports[17][18][19] by Consumer Reports WebWatch. The Federal Trade Commission (FTC) also issued a letter in 2002 about the importance of disclosure of paid advertising on search engines, in response to a complaint from Commercial Alert, a consumer advocacy group with ties to Ralph Nader.

Another ethical controversy associated with search marketing has been the issue of trademark infringement. The debate as to whether third parties should have the right to bid on their competitors’ brand names has been underway for years. In 2009 Google changed their policy, which formerly prohibited these tactics, allowing 3rd parties to bid on branded terms as long as their landing page in fact provides information on the trademarked term. Though the policy has been changed this continues to be a source of heated debate.

On April 24, 2012 many started to see that Google has started to penalize companies that are buying links for the purpose of passing off the rank. The Google Update was called Penguin. Since then, there has been several different Penguin / Panda updates rolled out by Google. SEM has, however, nothing to do with link buying and focuses on organic SEO and PPC management.

AdWords is recognised as a web-based advertising utensil since it adopts keywords which can deliver adverts explicitly to web users looking for information in respect to a certain product or service. This project is highly practical for advertisers as the project hinges on cost per click (CPC) pricing, thus the payment of the service only applies if their advert has been clicked on. SEM companies have embarked on AdWords projects as a way to publicize their SEM and SEO services. This promotion has helped their business elaborate, offering added value to consumers who endeavor to employ AdWords for promoting their products and services. One of the most successful approaches to the strategy of this project was to focus on making sure that PPC advertising funds were prudently invested. Moreover, SEM companies have described AdWords as a fine practical tool for increasing a consumer’s investment earnings on Internet advertising. The use of conversion tracking and Google Analytics tools was deemed to be practical for presenting to clients the performance of their canvas from click to conversion. AdWords project has enabled SEM companies to train their clients on the utensil and delivers better performance to the canvass. The assistance of AdWord canvass could contribute to the huge success in the growth of web traffic for a number of its consumer’s websites, by as much as 250% in only nine months.

Another way search engine marketing is managed is by contextual advertising. Here marketers place ads on other sites or portals that carry information relevant to their products so that the ads jump into the circle of vision of browsers who are seeking information from those sites. A successful SEM plan is the approach to capture the relationships amongst information searchers, businesses, and search engines. Search engines were not important to some industries in the past, but over the past years the use of search engines for accessing information has become vital to increase business opportunities.

The use of SEM strategic tools for businesses such as tourism can attract potential consumers to view their products, but it could also pose various challenges. These challenges could be the competition that companies face amongst their industry and other sources of information that could draw the attention of online consumers. To assist the combat of challenges, the main objective for businesses applying SEM is to improve and maintain their ranking as high as possible on SERPs so that they can gain visibility. Therefore search engines are adjusting and developing algorithms and the shifting criteria by which web pages are ranked sequentially to combat against search engine misuse and spamming, and to supply the most relevant information to searchers. This could enhance the relationship amongst information searchers, businesses, and search engines by understanding the strategies of marketing to attract business.

SEO (Search Engine Optimization), SEM (Search Engine Marketing), PPC (Pay Per Click Marketing), Website Design and Development, Content Marketing and Social Media Marketing by SEO San Jose

San Jose SEO Company, SEO San Jose offers San Jose SEO services. Besides search engine optimization (SEO), SEO San Jose specializes in search engine marketing (SEM), pay per click marketing (PPC), website design and development, content marketing and social media marketing. SEO San Jose’s services are designed to increase your website’s traffic, promote your brand, generate leads, and most importantly, help you reach your individual goals. SEO San Jose gives you all of the options of successful Website Internet Marketing. Through SEO San Jose’s proven marketing strategies, you’ll turn strangers into visitors, visitors into leads, leads into customers, and customers into advocates of your brand. Take a closer look at what SEO San Jose offers, and learn why thousands of companies trust SEO San Jose with their marketing efforts.

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SEO San Jose is a SEO (Search Engine Optimization) company based in San Jose, San Francisco and San Leandro. San Jose SEO Company, SEO San Jose offers San Jose SEO (Search Engine Optimization), search engine marketing (SEM), pay per click marketing (PPC), website design and development, content marketing and social media marketing services. In order to get the best San Jose SEO services, call the best San Jose SEO Company SEO San Jose:

San Jose SEO by SEO San Jose – 89 Wabash Ave, Unit 5, San Jose, CA, 95128 – Phone: (408) 334-5051 – Email: info@seo-san-jose.net


 

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