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Google Ranking Factors: Improve Google SEO Ranking

03/14/15 / SEO San Jose / Leave a comment / google ranking, google ranking factors, google seo ranking, high seo ranking, how to improve google ranking, how to improve google seo ranking, how to improve search engine optimization ranking, how to increase google ranking, how to increase google seo ranking, how to increase search engine optimization ranking, improve google ranking, improve google seo ranking, improve search engine optimization ranking, improve seo ranking, increase google ranking, increase google seo ranking, increase search engine optimization ranking, increase seo ranking, search engine optimization, search engine optimization ranking, seo, seo ranking

Google Ranking Factors

How to Improve Google SEO Ranking – Increasing SEO Ranking to Dominate Google

Here is a complete list of google ranking factors. By following these more than 200 google ranking factors, you can improve google seo ranking which lets your website found easily on google. If you work on these seo ranking factors alone, you can take advantage of our free seo tools at http://seo1seotools.com and http://free-backlinks.net
. If you want to get professional help to improve your website’s google seo ranking, you can go to our website at http://seo-san-jose.net. We are located in San Jose, the capital of Silicon Valley. We are also the most famous SEO company in the Bay area. Currently, we offer free website diagnosis and free consultation for limited time. To take advantage of this offer, please call 408-334-5051 and let us know the offer code: Deal. So, here are the famous google ranking factors list that Google does not want to release:

    1. Google Ranking Factor Domain Age: Matt Cutts states that:“The difference between a domain that’s six months old verses one year old is really not that big at all.”.In other words, they do use domain age…but it’s not very important.
    2. Google Ranking Factor Keyword Appears in Top Level Domain: Doesn’t give the boost that it used to, but having your keyword in the domain still acts as a relevancy signal. After all, they still bold keywords that appear in a domain name.
    3. Google Ranking Factor Keyword As First Word in Domain: Moz’s 2011 Search Engine Ranking Factors panelists agreed that a domain that starts with their target keyword has an edge over sites that either don’t have the keyword in their domain or have the keyword in the middle or end of their domain:Keyword starts with domain name.
    4. Google Ranking Factor Domain registration length: A Google patent states:“Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain”.
    5. Google Ranking Factor Keyword in Subdomain Name: Moz’s panel also agreed that a keyword appearing in the subdomain boosts rank:Subdomain Keyword
    6. Google Ranking Factor Domain History:A site with volatile ownership (via whois) or several drops may tell Google to “reset” the site’s history, negating links pointing to the domain.
    7. Google Ranking Factor Exact Match Domain: EMDs may still give you an edge…if it’s a quality site. But if the EMD happens to be a low-quality site, it’s vulnerable to the EMD update.
    8. Google Ranking Factor Public vs. Private WhoIs: Private WhoIs information may be a sign of “something to hide”. Matt Cutts is quoted as stating at Pubcon 2006:“…When I checked the whois on them, they all had “whois privacy protection service” on them. That’s relatively unusual. …Having whois privacy turned on isn’t automatically bad, but once you get several of these factors all together, you’re often talking about a very different type of webmaster than the fellow who just has a single site or so.”
    9. Google Ranking Factor Penalized WhoIs Owner: If Google identifies a particular person as a spammer it makes sense that they would scrutinize other sites owned by that person.
    10. Google Ranking Factor Country TLD extension: Having a Country Code Top Level Domain (.cn, .pt, .ca) helps the site rank for that particular country…but limits the site’s ability to rank globally.

Other Google Ranking Factors:

    1. Keyword in Title Tag: The title tag is a webpage’s second most important piece of content (besides the content of the page) and therefore sends a strong on-page SEO signal.
    2. Title Tag Starts with Keyword: According to Moz data, title tags that starts with a keyword tend to perform better than title tags with the keyword towards the end of the tag:Title Tag Data
    3. Keyword in Description Tag:
      Another relevancy signal. Not especially important now, but still makes a difference.
    4. Keyword Appears in H1 Tag:
      H1 tags are a “second title tag” that sends another relevancy signal to Google, according to results from this correlation study:
    5. Keyword is Most Frequently Used Phrase in Document:
      Having a keyword appear more than any other likely acts as a relevancy signal.
    6. Content Length:
      Content with more words can cover a wider breadth and are likely preferred to shorter superficial articles. SERPIQ found that content length correlated with SERP position: Content Length SEO
    7. Keyword Density
      Although not as important as it once was, keyword density is still something Google uses to determine the topic of a webpage. But going overboard can hurt you.
    8. Latent Semantic Indexing Keywords in Content (LSI):
      LSI keywords help search engines extract meaning from words with more than one meaning (Apple the computer company vs. the fruit). The presence/absence of LSI probably also acts as a content quality signal.
    9. LSI Keywords in Title and Description Tags:
      As with webpage content, LSI keywords in page meta tags probably help Google discern between synonyms. May also act as a relevancy signal.
    10. Page Loading Speed via HTML:
      Both Google and Bing use page loading speed as a ranking factor. Search engine spiders can estimate your site speed fairly accurately based on a page’s code and filesize.
    11. Duplicate Content:
      Identical content on the same site (even slightly modified) can negatively influence a site’s search engine visibility.
    12. Rel=Canonical:
      When used properly, use of this tag may prevent Google from considering pages duplicate content.
    13. Page Loading Speed via Chrome:
      Google may also use Chrome user data to get a better handle on a page’s loading time as this takes into account server speed, CDN usage and other non HTML-related site speed signals.
    14. Image Optimization:
      Images on-page send search engines important relevancy signals through their file name, alt text, title, description and caption.
    15. Recency of Content Updates:
      Google Caffeine update favors recently updated content, especially for time-sensitive searches. Highlighting this factor’s importance, Google shows the date of a page’s last update for certain pages:
    16. Magnitude of Content Updates:
      The significance of edits and changes is also a freshness factor. Adding or removing entire sections is a more significant update than switching around the order of a few words.
    17. Historical Updates Page Updates:
      How often has the page been updated over time? Daily, weekly, every 5-years? Frequency of page updates also play a role in freshness.
    18. Keyword Prominence:
      Having a keyword appear in the first 100-words of a page’s content appears to be a significant relevancy signal.
    19. Keyword in H2, H3 Tags:
      Having your keyword appear as a subheading in H2 or H3 format may be another weak relevancy signal. Moz’s panel agrees:
    20. Keyword Word Order:
      An exact match of a searcher’s keyword in a page’s content will generally rank better than the same keyword phrase in a different order. For example: consider a search for: “cat shaving techniques”. A page optimized for the phrase “cat shaving techniques” will rank better than a page optimized for “techniques for shaving a cat”. This is a good illustration of why keyword research is really, really important.
    21. Outbound Link Quality:
      Many SEOs think that linking out to authority sites helps send trust signals to Google.
    22. Outbound Link Theme:According to Moz, search engines may use the content of the pages you link to as a relevancy signal. For example, if you have a page about cars that links to movie-related pages, this may tell Google that your page is about the movie Cars, not the automobile.
    23. Grammar and Spelling:Proper grammar and spelling is a quality signal, although Cutts gave mixed messages in 2011 on whether or not this was important.
    24. Syndicated Content:Is the content on the page original? If it’s scraped or copied from an indexed page it won’t rank as well as the original or end up in their Supplemental Index.
    25. Helpful Supplementary Content:According to a now-public Google Rater Guidelines Document, helpful supplementary content is an indicator of a page’s quality (and therefore, Google ranking). Examples include currency converters, loan interest calculators and interactive recipes.
    26. Number of Outbound Links:Too many dofollow OBLs may “leak” PageRank, which can hurt that page’s rankings.
    27. Multimedia:Images, videos and other multimedia elements may act as a content quality signal.
    28. Number of Internal Links Pointing to Page:The number of internal links to a page indicates its importance relative to other pages on the site.
    29. Quality of Internal Links Pointing to Page:Internal links from authoritative pages on domain have a stronger effect than pages with no or low PR.
    30. Broken Links:Having too many broken links on a page may be a sign of a neglected or abandoned site. The Google Rater Guidelines Document uses broken links as one was to assess a homepage’s quality.
    31. Reading Level:There’s no doubt that Google estimates the reading level of webpages:But what they do with that information is up for debate. Some say that a basic reading level will help your page rank because it will appeal to the masses. However, Linchpin SEO discovered that reading level was one factor that separated quality sites from content mills.
    32. Affiliate Links:Affiliate links themselves probably won’t hurt your rankings. But if you have too many, Google’s algorithm may pay closer attention to other quality signals to make sure you’re not a “thin affiliate site”.
    33. HTML errors/W3C validation:Lots of HTML errors or sloppy coding may be a sign of a poor quality site. While controversial, many in SEO think that WC3 validation is a weak quality signal.
    34. Page Host’s Domain Authority:All things being equal a page on an authoritative domain will higher than a page on a domain with less authority.
    35. Page’s PageRank:Not perfectly correlated. But in general higher PR pages tend to rank better than low PR pages.
    36. URL Length:Search Engine Journal notes that excessively long URLs may hurt search visibility.
    37. URL Path:A page closer to the homepage may get a slight authority boost.
    38. Human Editors:Although never confirmed, Google has filed a patent for a system that allows human editors to influence the SERPs.
    39. Page Category:The category the page appears on is a relevancy signal. A page that’s part of a closely related category should get a relevancy boost compared to a page that’s filed under an unrelated or less related category.
    40. WordPress Tags:Tags are WordPress-specific relevancy signal. According to Yoast.com:“The only way it improves your SEO is by relating one piece of content to another, and more specifically a group of posts to each other”
    41. Keyword in URL:Another important relevancy signal.
    42. URL String:The categories in the URL string are read by Google and may provide a thematic signal to what a page is about:google url strings
    43. References and Sources:Citing references and sources, like research papers do, may be a sign of quality. The Google Quality Guidelines states that reviewers should keep an eye out for sources when looking at certain pages: “This is a topic where expertise and/or authoritative sources are important…”.
    44. Bullets and Numbered Lists:Bullets and numbered lists help break up your content for readers, making them more user friendly. Google likely agrees and may prefer content with bullets and numbers.
    45. Priority of Page in Sitemap:The priority a page is given via the sitemap.xml file may influence ranking.
    46. Too Many Outbound Links:Straight from the aforementioned Quality rater document:“Some pages have way, way too many links, obscuring the page and distracting from the Main Content”
    47. Quantity of Other Keywords Page Ranks For:If the page ranks for several other keywords it may give Google an internal sign of quality.
    48. Page Age:Although Google prefers fresh content, an older page that’s regularly updated may outperform a newer page.
    49. User Friendly Layout:
    50. Citing the Google Quality Guidelines Document yet again:“The page layout on highest quality pages makes the Main Content immediately visible”
    51. Parked Domains:
      A Google update in December of 2011 decreased search visibility of parked domains.
    52. Useful Content:
      Google may distinguish between “quality” and “useful” content.
    53. Content Provides Value and Unique Insights:
      Google has stated that they’re on the hunt for sites that don’t bring anything new or useful to the table, especially thin affiliate sites.
    54. Contact Us Page:
      The aforementioned Google Quality Document states that they prefer sites with an “appropriate amount of contact information”. Supposed bonus if your contact information matches your whois info.
    55. Domain Trust/TrustRank:
      Site trust — measured by how many links away your site is from highly-trusted seed sites — is a massively important ranking factor. You can read more about TrustRank here.
    56. Site Architecture:
      A well put-together site architecture (especially a silo structure) helps Google thematically organize your content.
    57. Site Updates:
      How often a site is updated — and especially when new content is added to the site — is a site-wide freshness factor.
    58. Number of Pages:
      The number of pages a site has is a weak sign of authority. At the very least a large site helps distinguish it from thin affiliate sites.
    59. Presence of Sitemap:
      A sitemap helps search engines index your pages easier and more thoroughly, improving visibility.
    60. Site Uptime:
      Lots of downtime from site maintenance or server issues may hurt your ranking (and can even result in deindexing if not corrected).
    61. Server Location:
      Server location may influence where your site ranks in different geographical regions. Especially important for geo-specific searches.
    62. SSL Certificate:
      Google has confirmed that they index SSL certificates and that they use HTTPS as a ranking signal.
    63. Terms of Service and Privacy Pages:
      These two pages help tell Google that a site is a trustworthy member of the internet.
    64. Duplicate Meta Information On-Site:
      Duplicate meta information across your site may bring down all of your page’s visibility.

Google Ranking Factors Continue:

    1. Breadcrumb Navigation:
      This is a style of user-friendly site-architecture that helps users (and search engines) know where they are on a site:Both SearchEngineJournal.com and Ethical SEO Consulting claim that this set-up may be a ranking factor.
    2. Mobile Optimized:
      Google’s official stance on mobile is to create a responsive site. It’s likely that responsive sites get an edge in searches from a mobile device. In fact, they now add “Mobile friendly” tags to sites that display well on mobile devices.
    3. YouTube:
      There’s no doubt that YouTube videos are given preferential treatment in the SERPs (probably because Google owns it ):youtube resultsIn fact, Search Engine Land found that YouTube.com traffic increased significantly after Google Panda.
    4. Site Usability:A site that’s difficult to use or to navigate can hurt ranking by reducing time on site, pages viewed and bounce rate. This may be an independent algorithmic factor gleaned from massive amounts of user data.
    5. Use of Google Analytics and Google Webmaster Tools:Some think that having these two programs installed on your site can improve your page’s indexing. They may also directly influence rank by giving Google more data to work with (ie. more accurate bounce rate, whether or not you get referall traffic from your backlinks etc.).
    6. User reviews/Site reputation:A site’s on review sites like Yelp.com and RipOffReport.com likely play an important role in the algorithm. Google even posted a rarely candid outline of their approach to user reviews after an eyeglass site was caught ripping off customers in an effort to get backlinks.
    7. Linking Domain Age:Backlinks from aged domains may be more powerful than new domains.
    8. # of Linking Root Domains:The number of referring domains is one of the most important ranking factors in Google’s algorithm, as you can see from this chart from Moz (bottom axis is SERP position).
    9. # of Links from Separate C-Class IPs:Links from seperate class-c IP addresses suggest a wider breadth of sites linking to you.
    10. # of Linking Pages:The total number of linking pages — even if some are on the same domain — is a ranking factor.
    11. Alt Tag (for Image Links):
      Alt text is an image’s version of anchor text.
    12. Links from .edu or .gov Domains:
      Matt Cutts has stated that TLD doesn’t factor into a site’s importance. However, that doesn’t stop SEOs from thinking that there’s a special place in the algo for .gov and .edu TLDs.
    13. Authority of Linking Page:
      The authority (PageRank) of the referring page is an extremely important ranking factor.
    14. Authority of Linking Domain:The referring domain’s authority may play an independent role in a link’s importance (ie. a PR2 page link from a site with a homepage PR3 may be worth less than a PR2 page link from PR8 Yale.edu).
    15. Links From Competitors:Links from other pages ranking in the same SERP may be more valuable for a page’s rank for that particular keyword.
    16. Social Shares of Referring Page:The amount of page-level social shares may influence the link’s value.
    17. Links from Bad Neighborhoods:Links from “bad neighborhoods” may hurt your site.
    18. Guest Posts:Although guest posting can be part of a white hat SEO campaign, links coming from guest posts — especially in an author bio area — may not be as valuable as a contextual link on the same page.
    19. Links to Homepage Domain that Page Sits On:Links to a referring page’s homepage may play special importance in evaluating a site’s — and therefore a link’s — weight.
    20. Nofollow Links:One of the most controversial topics in SEO. Google’s official word on the matter is:“In general, we don’t follow them.”Which suggests that they do…at least in certain cases. Having a certain % of nofollow links may also indicate a natural vs. unnatural link profile.
    21. Diversity of Link Types:
      Having an unnaturally large percentage of your links come from a single source (ie. forum profiles, blog comments) may be a sign of webspam. On the other hand, links from diverse sources is a sign of a natural link profile.
    22. “Sponsored Links” Or Other Words Around Link:
      Words like “sponsors”, “link partners” and “sponsored links” may decrease a link’s value.
    23. Contextual Links:
      Links embedded inside a page’s content are considered more powerful than links on an empty page or found elsewhere on the page.contextual backlinkA good example of contextual links are backlinks from guestographics.
    24. Excessive 301 Redirects to Page:
      Links coming from 301 redirects dilute some (or even all) PR, according to a Webmaster Help Video.
    25. Backlink Anchor Text:As noted in this description of Google’s original algorithm:“First, anchors often provide more accurate descriptions of web pages than the pages themselves.”Obviously, anchor text is less important than before (and likely a webspam signal). But it still sends a strong relevancy signal in small doses.
    26. Internal Link Anchor Text:Internal link anchor text is another relevancy signal, although probably weighed differently than backlink anchor text.
    27. Link Title Attribution:The link title (the text that appears when you hover over a link) is also used as a weak relevancy signals.
    28. Country TLD of Referring Domain:Getting links from country-specific top level domain extensions (.de, .cn, .co.uk) may help you rank better in that country.
    29. Link Location In Content:Links in the beginning of a piece of content carry slight more weight than links placed at the end of the content.
    30. Link Location on Page: Where a link appears on a page is important. Generally, links embedded in a page’s content are more powerful than links in the footer or sidebar area.
    31. Linking Domain Relevancy:
      A link from site in a similar niche is significantly more powerful than a link from a completely unrelated site. That’s why any effective SEO strategy today focuses on obtaining relevant links.
    32. Page Level Relevancy:
      The Hilltop Algorithm states that link from a page that’s closely tied to page’s content is more powerful than a link from an unrelated page.
    33. Text Around Link Sentiment:
      Google has probably figured out whether or not a link to your site is a recommendation or part of a negative review. Links with positive sentiments around them likely carry more weight.
    34. Keyword in Title:
      Google gives extra love to links on pages that contain your page’s keyword in the title (“Experts linking to experts”.)
    35. Positive Link Velocity:
      A site with positive link velocity usually gets a SERP boost.
    36. Negative Link Velocity:
      Negative link velocity can significantly reduce rankings as it’s a signal of decreasing popularity.
    37. Links from “Hub” Pages:
      Aaron Wall claims that getting links from pages that are considered top resources (or hubs) on a certain topic are given special treatment.
    38. Link from Authority Sites:
      A link from a site considered an “authority site” likely pass more juice than a link from a small, microniche site.
    39. Linked to as Wikipedia Source:
      Although the links are nofollow, many think that getting a link from Wikipedia gives you a little added trust and authority in the eyes of search engines.
    40. Co-Occurrences:
      The words that tend to appear around your backlinks helps tell Google what that page is about.
    41. Backlink Age:
      According to a Google patent, older links have more ranking power than newly minted backlinks.
    42. Links from Real Sites vs. Splogs:
      Due to the proliferation of blog networks, Google probably gives more weight to links coming from “real sites” than from fake blogs. They likely use brand and user-interaction signals to distinguish between the two.
    43. Natural Link Profile:
      A site with a “natural” link profile is going to rank highly and be more durable to updates.
    44. Reciprocal Links:
      Google’s Link Schemes page lists “Excessive link exchanging” as a link scheme to avoid.
    45. User Generated Content Links:
      Google is able to identify links generated from UGC vs. the actual site owner. For example, they know that a link from the official WordPress.com blog at en.blog.wordpress.com is very different than a link from besttoasterreviews.wordpress.com.
    46. Links from 301:
      Links from 301 redirects may lose a little bit of juice compared to a direct link. However, Matt Cutts says that a 301 is similar to a direct link.
    47. Schema.org Microformats:
      Pages that support microformats may rank above pages without it. This may be a direct boost or the fact that pages with microformatting have a higher SERP CTR:microformats
    48. DMOZ Listed:
      Many believe that Google gives DMOZ listed sites a little extra trust.
    49. TrustRank of Linking Site:
      The trustworthiness of the site linking to you determines how much “TrustRank” gets passed onto you.
    50. Number of Outbound Links on Page:
      PageRank is finite. A link on a page with hundreds of OBLs passes less PR than a page with only a few OBLs.
    51. Forum Profile Links:
      Because of industrial-level spamming, Google may significantly devalue links from forum profiles.
    52. Word Count of Linking Content:
      A link from a 1000-word post is more valuable than a link inside of a 25-word snippet.
    53. Quality of Linking Content:
      Links from poorly written or spun content don’t pass as much value as links from well-written, multimedia-enhanced content.
    54. Sitewide Links:
      Matt Cutts has confirmed that sitewide links are “compressed” to count as a single link.
    55. Organic Click Through Rate for a Keyword:
      Pages that get clicked more in CTR may get a SERP boost for that particular keyword.
    56. Organic CTR for All Keywords:
      A page’s (or site’s) organic CTR for all keywords is ranks for may be a human-based, user interaction signal.
    57. Bounce Rate:
      Not everyone in SEO agrees bounce rate matters, but it may be a way of Google to use their users as quality testers (pages where people quickly bounce is probably not very good).
    58. Direct Traffic:
      It’s confirmed that Google uses data from Google Chrome to determine whether or not people visit a site (and how often). Sites with lots of direct traffic are likely higher quality than sites that get very little direct traffic.
    59. Repeat Traffic:
      They may also look at whether or not users go back to a page or site after visiting. Sites with repeat visitors may get a Google ranking boost.
    60. Blocked Sites:
      Google has discontinued this feature in Chrome. However, Panda used this feature as a quality signal.
    61. Chrome Bookmarks:
      We know that Google collects Chrome browser usage data. Pages that get bookmarked in Chrome might get a boost.
    62. Google Toolbar Data:
      Search Engine Watch’s Danny Goodwin reports that Google uses toolbar data as a ranking signal. However, besides page loading speed and malware, it’s not known what kind of data they glean from the toolbar.

More Google Ranking Factors:

  1. Number of Comments:
    Pages with lots of comments may be a signal of user-interaction and quality.
  2. Dwell Time:
    Google pays very close attention to “dwell time”: how long people spend on your page when coming from a Google search. This is also sometimes referred to as “long clicks vs short clicks”. If people spend a lot of time on your site, that may be used as a quality signal.
  3. Query Deserves Freshness:
    Google gives newer pages a boost for certain searches.
  4. Query Deserves Diversity:
    Google may add diversity to a SERP for ambiguous keywords, such as “Ted”, “WWF” or “ruby”.
  5. User Browsing History:
    Sites that you frequently visit while signed into Google get a SERP bump for your searches.
  6. User Search History:
    Search chain influence search results for later searches. For example, if you search for “reviews” then search for “toasters”, Google is more likely to show toaster review sites higher in the SERPs.
  7. Geo Targeting:
    Google gives preference to sites with a local server IP and country-specific domain name extension.
  8. Safe Search:
    Search results with curse words or adult content won’t appear for people with Safe Search turned on.
  9. Google+ Circles:
    Google shows higher results for authors and sites that you’ve added to your Google Plus Circles
  10. DMCA Complaints:
    Google “downranks” pages with DMCA complaints.
  11. Domain Diversity:
    The so-called “Bigfoot Update” supposedly added more domains to each SERP page.
  12. Transactional Searches:
    Google sometimes displays different results for shopping-related keywords, like flight searches.
  13. Local Searches:
    Google often places Google+ Local results above the “normal” organic SERPs.
  14. Google News Box:
    Certain keywords trigger a Google News box:
  15. Big Brand Preference:
    After the Vince Update, Google began giving big brands a boost for certain short-tail searches.
  16. Shopping Results:
    Google sometimes displays Google Shopping results in organic SERPs:
  17. Image Results:
    Google elbows our organic listings for image results for searches commonly used on Google Image Search.
  18. Easter Egg Results:
    Google has a dozen or so Easter Egg results. For example, when you search for “Atari Breakout” in Google image search, the search results turn into a playable game (!). Shout out to Victor Pan for this one.
  19. Single Site Results for Brands:
    Domain or brand-oriented keywords bring up several results from the same site.
  20. Number of Tweets:
    Like links, the tweets a page has may influence its rank in Google.
  21. Authority of Twitter Users Accounts:
    It’s likely that Tweets coming from aged, authority Twitter profiles with a ton of followers (like Justin Bieber) have more of an effect than tweets from new, low-influence accounts.
  22. Number of Facebook Likes:
    Although Google can’t see most Facebook accounts, it’s likely they consider the number of Facebook likes a page receives as a weak ranking signal.
  23. Facebook Shares:
    Facebook shares — because they’re more similar to a backlink — may have a stronger influence than Facebook likes.
  24. Authority of Facebook User Accounts:
    As with Twitter, Facebook shares and likes coming from popular Facebook pages may pass more weight.
  25. Pinterest Pins:
    Pinterest is an insanely popular social media account with lots of public data. It’s probably that Google considers Pinterest Pins a social signal.
  26. Votes on Social Sharing Sites:
    It’s possible that Google uses shares at sites like Reddit, Stumbleupon and Digg as another type of social signal.
  27. Number of Google+1’s:
    Although Matt Cutts gone on the record as saying Google+ has “no direct effect” on rankings, it’s hard to believe that they’d ignore their own social network.
  28. Authority of Google+ User Accounts:
    It’s logical that Google would weigh +1’s coming from authoritative accounts more than from accounts without many followers.
  29. Known Authorship:
    In February 2013, Google CEO Eric Schmidt famously claimed:“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.”Although the Google+ authorship program has been shut down, it’s likely Google uses some form of authorship to determine influential content producers online (and give them a boost in rankings).
  30. Social Signal Relevancy:
    Google probably uses relevancy information from the account sharing the content and the text surrounding the link.
  31. Site Level Social Signals:
    Site-wide social signals may increase a site’s overall authority, which will increase search visibility for all of its pages.
  32. Brand Name Anchor Text:
    Branded anchor text is a simple — but strong — brand signal.
  33. Branded Searches:
    It’s simple: people search for brands. If people search for your site in Google (ie. “Backlinko twitter”, Backlinko + “ranking factors”), Google likely takes this into consideration when determining a brand.
  34. Site Has Facebook Page and Likes:
    Brands tend to have Facebook pages with lots of likes.
  35. Site has Twitter Profile with Followers:
  36. Official Linkedin Company Page:
    Most real businesses have company Linkedin pages.
  37. Employees Listed at Linkedin:
    Rand Fishkin thinks that having Linkedin profiles that say they work for your company is a brand signal.
  38. Legitimacy of Social Media Accounts:
    A social media account with 10,000 followers and 2 posts is probably interpreted a lot differently than another 10,000-follower strong account with lots of interaction.
  39. Brand Mentions on News Sites:
    Really big brands get mentioned on Google News sites all the time. In fact, some brands even have their own Google News feed on the first page:
  40. Co-Citations:
    Brands get mentioned without getting linked to. Google likely looks at non-hyperlinked brand mentions as a brand signal.
  41. Number of RSS Subscribers:
    Considering that Google owns the popular Feedburner RSS service, it makes sense that they would look at RSS Subscriber data as a popularity/brand signal.
  42. Brick and Mortar Location With Google+ Local Listing:
    Real businesses have offices. It’s possible that Google fishes for location-data to determine whether or not a site is a big brand.
  43. Website is Tax Paying Business:
    Moz reports that Google may look at whether or not a site is associated with a tax-paying business.
  44. Panda Penalty:
    Sites with low-quality content (particularly content farms) are less visible in search after getting hit by a Panda penalty.
  45. Links to Bad Neighborhoods:
    Linking out to “bad neighborhoods” — like pharmacy or payday loan sites — may hurt your search visibility.
  46. Redirects:
    Sneaky redirects is a big no-no. If caught, it can get a site not just penalized, but de-indexed.
  47. Popups or Distracting Ads:
    The official Google Rater Guidelines Document says that popups and distracting ads is a sign of a low-quality site.
  48. Site Over-Optimization:
    Includes on-page factors like keyword stuffing, header tag stuffing, excessive keyword decoration.
  49. Page Over-Optimizaton:
    Many people report that — unlike Panda — Penguin targets individual page (and even then just for certain keywords).
  50. Ads Above the Fold:
    The “Page Layout Algorithm” penalizes sites with lots of ads (and not much content) above the fold.
  51. Hiding Affiliate Links:
    Going too far when trying to hide affiliate links (especially with cloaking) can bring on a penalty.
  52. Affiliate Sites:
    It’s no secret that Google isn’t the biggest fan of affiliates. And many think that sites that monetize with affiliate links are put under extra scrutiny.
  53. Autogenerated Content:
    Google isn’t a big fan of autogenerated content. If they suspect that your site’s pumping out computer-generated content, it could result in a penalty or de-indexing.
  54. Excess PageRank Sculpting:
    Going too far with PageRank sculpting — by nofollowing all outbound links or most internal links — may be a sign of gaming the system.
  55. IP Address Flagged as Spam:
    If your server’s IP address is flagged for spam, it may hurt all of the sites on that server.
  56. Meta Tag Spamming:
    Keyword stuffing can also happen in meta tags. If Google thinks you’re adding keywords to your meta tags to game the algo, they may hit your site with a penalty.
  57. Unnatural Influx of Links:
    A sudden (and unnatural) influx of links is a sure-fire sign of phony links.
  58. Penguin Penalty:Sites that were hit by Google Penguin are significantly less visible in search.
  59. Link Profile with High % of Low Quality Links:
    Lots of links from sources commonly used by black hat SEOs (like blog comments and forum profiles) may be a sign of gaming the system.
  60. Linking Domain Relevancy:
    The famous analysis by MicroSiteMasters.com found that sites with an unnaturally high amount of links from unrelated sites were more susceptible to Penguin.
  61. Unnatural Links Warning:
    Google sent out thousands of “Google Webmaster Tools notice of detected unnatural links” messages. This usually precedes a ranking drop, although not 100% of the time.
  62. Links from the Same Class C IP:
    Getting an unnatural amount of links from sites on the same server IP may be a sign of blog network link building.
  63. “Poison” Anchor Text:
    Having “poison” anchor text (especially pharmacy keywords) pointed to your site may be a sign of spam or a hacked site. Either way, it can hurt your site’s ranking.
  64. Manual Penalty:
    Google has been known to hand out manual penalties, like in the well-publicized Interflora fiasco.
  65. Selling Links:
    Selling links can definitely impact toolbar PageRank and may hurt your search visibility.
  66. Google Sandbox:
    New sites that get a sudden influx of links are sometimes put in the Google Sandbox, which temporarily limits search visibility.
  67. Google Dance:
    The Google Dance can temporarily shake up rankings. According to a Google Patent, this may be a way for them to determine whether or not a site is trying to game the algorithm.
  68. Disavow Tool:
    Use of the Disavow Tool may remove a manual or algorithmic penalty for sites that were the victims of negative SEO.
  69. Reconsideration Request:
    A successful reconsideration request can lift a penalty.
  70. Temporary Link Schemes:
    Google has (apparently) caught onto people that create — and quickly remove — spammy links. Also know as a temporary link scheme.

This was the complete list of Google Ranking Factors. Thanks to Moz that they summarized most of these ranking factors on the picture below:

 

Google Ranking Factors Picture

Google SEO Ranking Factors

 

In conclusion, good SEO (search engine optimization) means paying attention to Google Ranking Factors. This is the only way to improve Google SEO Ranking. Since most people search on Google and 80% of people who search on Google click organic listings (20% is PPC), it makes a great sense to pay attention to these Google Ranking Factors.

SEO San Jose is a SEO (Search Engine Optimization) company based in San Jose, San Francisco and San Leandro. San Jose SEO Company, SEO San Jose offers San Jose SEO (Search Engine Optimization), search engine marketing (SEM), pay per click marketing (PPC), website design and development, content marketing and social media marketing services. In order to get the best San Jose SEO services, call the best San Jose SEO Company SEO San Jose:

San Jose SEO by SEO San Jose – 89 Wabash Ave, Unit 5, San Jose, CA, 95128 – Phone: (408) 334-5051 – Email: info@seo-san-jose.net


 

Top 20 Google Maps Local Listing Ranking Factors

01/06/15 / SEO San Jose / Leave a comment / google local listing ranking, google local listing ranking factors, google maps local listing ranking factors, google seo ranking, high seo ranking, increase seo ranking, seo, seo ranking

Top 20 Google Maps Local Listing Ranking Factors to Dominate Google

How to Increase Google Local Listing SEO Ranking

Here is the list of google maps local listing ranking factors. To improve google maps local listing ranking, this is the list you need to follow.

  1. Physical Address in City of Search
  2. Proper Category Associations
  3. Consistency of Structured Citations
  4. Quality/Authority of Structured Citations
  5. HTML NAP Matching My Business Page NAP
  6. Product / Service Keyword in Business Title
  7. Domain Authority of Website
  8. Proximity of Address to the Point of Search (Searcher-Business Distance)
  9. Individually Owner-verified My Business Page
  10. Proximity of Address to Centroid
  11. Quantity of Structured Citations (IYPs, Data Aggregators)
  12. City, State in Landing Page Title
  13. Quantity of Native Google Maps Reviews (w/text)
  14. Quality/Authority of Inbound Links to Domain
  15. Location Keyword in Business Title or Title Modifier
  16. Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts)
  17. Proximity of Address to Centroid of Other Businesses in Industry
  18. Quality/Authority of Inbound Links to Landing Page URL
  19. Click-Through Rate from Search Results
  20. Local Area Code on My Business Page

 

We offer you free seo tools at http://seo1seotools.com and http://free-backlinks.net if you want to work on your google maps local listing ranking factors by yourself. If you want us work on it to improve google maps local listing seo ranking, you can check us at http://seo-san-jose.net. We are available 24/7 at (408) 334-5051 and info@seo-san-jose.net Currently, we offer free seo consultation and free seo diagnosis for limited time so please let us know the offer code: deal. You can also check google ranking factors at http://seo-san-jose.net/SEO-San-Jose-SEO-Blog/2015/03/google-ranking-factors-improve-google-seo-ranking/. Located at San Jose, SEO San Jose can help you with any kind of ranking issue: http://seo-san-jose.net.

SEO San Jose is a SEO (Search Engine Optimization) company based in San Jose, San Francisco and San Leandro. San Jose SEO Company, SEO San Jose offers San Jose SEO (Search Engine Optimization), search engine marketing (SEM), pay per click marketing (PPC), website design and development, content marketing and social media marketing services. In order to get the best San Jose SEO services, call the best San Jose SEO Company SEO San Jose:

San Jose SEO by SEO San Jose – 89 Wabash Ave, Unit 5, San Jose, CA, 95128 – Phone: (408) 334-5051 – Email: info@seo-san-jose.net


 

Google Maps Local Listing Ranking Factors

Google Maps Local Listing Ranking Factors – Improve Google Maps Local Listing SEO Ranking

How to Optimize Images for the Web to Increase SEO Ranking to Dominate Google

12/20/14 / SEO San Jose / Leave a comment / google image optimization, google seo ranking, high seo ranking, image optimization, image optimization for high SEO ranking, increase seo ranking, increase seo ranking by optimizing images, seo, seo image optimization, seo ranking, website image optimization

How to Optimize Images for the Web to Increase SEO Ranking to Dominate Google

Not optimizing your images for the web means you are loosing out on potential visitors and when people arrive they may not stay.

Do you provide the relevant information to Google to ensure that images are indexed correctly?

Are your images too big so it takes too much time to download?

In this article we’ll discuss the best way of optimizing your images for the web. You will understand how to optimize images for the web to increase SEO ranking.

Why Optimize your Images?

When you optimize a page on your website you are helping Google index your content correctly.  Google can’t read a picture so it needs to understand what the picture is about.  This naming and ‘tagging’ of the picture will help with the overall optimization of pages.

Google users quite often do an image search also but generally this is not a good source of traffic, particularly with the recent changes to image search. Website image optimization helps to increase google SEO ranking which will help to dominate Google Search Engine.

Here are some simple tips to understand how you optimize images for the web. Drive more traffic. Keep visitors on your site.

6 key SEO Image Optimization issues to get the highest Google SEO ranking:

1.  Give the image a good title

When you upload an image you can give it a ‘title’.  This is not important for optimizaion for Google but your website visitor will see this name if they move the mouse over the image.  So your title should be descriptive and give good information about what the image is about.

Tip:  Still try to include relevant keywords that you are trying to optimize on.  Just because Google doesn’t use the title now that doesn’t mean to say they won’t use it in the future.

Html Image Title Tag Example:

<img src=”SEO-San-Jose-Image-1.gif” width=”575” height=”350” alt=”SEO San Jose Image1” title=”San Jose Search Engine Optimization Image1“>

2.  Give the picture an Alt Tag

An ‘Alt Tag’ is something that Google reads to find out how to index the image.  It also helps as part of the overall indexing of the web page.

html Alt Tag Example:

<img src=“img_pulpit.jpg” alt=“The Pulpit Rock” width=“304” height=“228”>

3.  Create a good caption

As we want people to stay on our site and read your content you want to make sure they understand the image that is displayed.  The caption is text that appears below the image which describes what the image is about.

The majority of content management systems will let you enter the details for any image you upload.  You enter in the Title, Caption and Alt Tag (sometimes called Alt text).

Caption is only available at html 5. It is not available at the older html versions.

html 5 Caption Example:

<figure>
<img src=“img_pulpit.jpg” alt=“The Pulpit Rock” width=“304” height=“228”>
<figcaption>Fig1. – A view of the pulpit rock in Norway.</figcaption>
</figure>

4.  Create  a reasonable filename

When you are uploading an image make sure to change it from abc135.img to something with relevant keywords in it.  This does not effect SEO but when users are searching for images the filename can also be displayed so it’s useful to include relevant keywords.

5.  Don’t have an image that is too big!

You should reduce the size of your images without reducing the quality. If your images are too large your page download speed will be slow which which will mean visitors won’t wait around.  This will also affect Google.

6.  Consider other Image platforms

We now have to consider how we get our images shared on other platforms.  If Pinterest is relevant to our brand we may include text on the image itself.  If someone shares this image on Pinterest then it’s more likely to stand out because of the text and this may lead to more clicks back to your website.

SEO San Jose is a SEO (Search Engine Optimization) company based in San Jose, San Francisco and San Leandro. San Jose SEO Company, SEO San Jose offers San Jose SEO (Search Engine Optimization), search engine marketing (SEM), pay per click marketing (PPC), website design and development, content marketing and social media marketing services. In order to get the best San Jose SEO services, call the best San Jose SEO Company SEO San Jose:

San Jose SEO by SEO San Jose – 89 Wabash Ave, Unit 5, San Jose, CA, 95128 – Phone: (408) 334-5051 – Email: info@seo-san-jose.net


 

How to Optimize Images for the Web to Increase SEO Ranking

How to Optimize Images for the Web to Increase SEO Ranking – Improve Google SEO Ranking

SEO San Jose: San Jose SEO Company SEO San Jose – San Jose Search Engine Optimization

11/03/14 / SEO San Jose / Leave a comment / seo, San Jose seo, San Jose seo company, San Jose seo services, seo services, seo expert, seo consultation, google, google optimization, search engine, search engine optimization, San Jose, ppc, sem

SEO San Jose – San Jose SEO Company SEO San Jose

San Jose Search Engine Optimization Company SEO San Jose

San Jose SEO Company SEO San Jose offers San Jose SEO services. Call the best San Jose SEO Company SEO San Jose to get the best San Jose SEO services.

Based in San Jose, San Francisco and San Leandro, San Jose SEO Company, SEO San Jose offers San Jose SEO services. In order to get the best San Jose SEO services, call the best San Jose SEO Company SEO San Jose:

SEO for San Jose by SEO San Jose – 89 Wabash Ave, Unit 5, San Jose, CA, 95128 – Phone: (408) 334-5051 – Email: info@seo-san-jose.net

SEO San Jose’s powerful SEO strategies and services can open up new opportunities for your business in San Jose, the rest of the country, and globally. As one of the best SEO companies in San Jose or anywhere else, SEO San Jose offers plans customized to fit the scale, growth, customer base and potential of your business. Never trust guarantees on immediate results; the best SEO services create a snowball effect, not an avalanche. By using specifically targeted keywords, expertly written content, the latest technology to track results and map future paths to success, we create a robust, effective and comprehensive approach to your business. When you want your business’s online presence under professional guidance, come to SEO San Jose.

How SEO in San Jose Affects You

SEO is an acronym for search engine optimization. SEO involves the creation of useful web content that attracts both readers and search engines. It is a complex and ever-changing formula that expands with technological improvements to search engines. At SEO San Jose, our SEO strategies stay abreast of these developments, pruning some parts and expanding elsewhere. Google, Bing and other search engines use robots to crawl over the entire Internet. These robots harvest all the information they find, utilizing various criteria to determine what pages and companies are most relevant to which search terms. Based on these results, a website can find itself in the #1 spot for certain terms or buried under millions of other pages. Pardon the jargon, but SEO uses a combination of keywords, meta-tags and backlinks, among others, to make a website attractive to search engine robots. Search engines, like Google, don’t release the exact ways in which their robots choose the best sites, so it takes experience, experimentation and expertise to feel out the best SEO practices. That’s why you’ll find these things in abundance at our San Jose offices. Most importantly, SEO is not advertising. It does not turn off readers like more aggressive forms of marketing you may see online or while driving around San Jose. Instead, the best SEO companies provide the information that prospective customers are already searching for. SEO in San Jose often means specific SEO strategies for locales. SEO isn’t only for San Jose.

SEO San Jose and Your Business

SEO San Jose does not have a one-size-fits-all strategy for SEO. Each client requires an industry-specific plan that considers their competition as well as their individual services. SEO San Jose’s plan can target people who are interested in your industry and desire what you have to offer. We can also target by location, age group and special interest group. We tailor a unique SEO content and distribution plan for each of our clients based on their target market, the size of their business and their industry-specific needs. Our clients offering services in San Jose, for example, receive SEO services specific to San Jose. Identifying low competition, high search volume keywords is the first step to good SEO. Incorporating meta-tags that are equally interesting to both search engines and readers is also vital to getting search engine users to click on your listing. Meta-tags, also called meta descriptions, are the couple sentences you’ll see under the link to any given page in search results. Generally, these provide an enticing summary of the page to which the link connects. We assist our clients by creating meta-tags and content that addresses the criteria of both readers and search engines. Backlinks are one of the most important parts of SEO in San Jose or anywhere else and play a large part in our strategies. The more sites online that post links to yours, the more interconnected your site becomes. Search engines can track this. The more backlinks you have, the more reputable and popular your site becomes, and, consequently, the higher your site appears in search results. SEO optimization can also include backlinks from online trade magazines and various industry specific blogs and publications. The most powerful backlinks involve linking from large and reputable sites, including news sites.

For SEO in San Jose, Content Is King

One of the biggest tools in the toolbox of SEO is content marketing. Content takes your website beyond the traditional website information; i.e., beyond the home page and about us pages, website content should include blogs, instructional articles, press releases and more. The best SEO writing in San Jose is informative and optimized for the reader, not just the search engine. While search engines don’t read in the same way as humans, they are increasingly capable of discerning an informative website or article from spam in many of the same ways that humans do. New advancements at Google have, in fact derailed those old-style, repetitive SEO spammers. The new innovations included in Penguin and Panda, have successfully improved Internet content in San Jose and beyond and increased the demand for truly talented SEO writers. The new SEO writers in our San Jose office build content that is informative, easy to read and fascinating to the reader.

SEO in San Jose = Organic Results

Organic results are search results that spring purely from SEO webpage content, not paid consideration. The importance of interesting, original and well-written material escalates as search engines become more intelligent in how their robots rank content. In fact, Content covers more than simply the words written on a page. It requires proper image-sizing, headers and more. That doesn’t mean you can get away with ignoring proper keyword targeting and strategic placement for maximum effectiveness; you need to match writing chops with SEO expertise. Hiring homemakers and out-of-work English majors from San Jose to the Philippines or India for this stuff won’t cut it anymore. The Search Engine Journal reports that 70 percent of all the links search engine users follow are organic results. Users ignore paid ads 70 to 80 percent of the time, scrolling to reveal the organic listings, but rarely going past the first page. In 75 percent of Google searches, only the first page of listings is ever viewed. That means your company has to beat out the competition and show up on the very first page in order to get attention, and it must do that on the weight of content, SEO and backlinks. As Search Engine Journal explains, 93 percent of all online activity starts with a search engine. At least 65 to 70 percent of all search engine searches are performed on Google, which means it matters a great deal what Google’s search engine bots think of your company. Satisfying Google may be all that some SEO companies in San Jose focus on, but that’s ignoring the other 30 percent of searches through engines like Bing. We don’t do just enough work; the best SEO services can maximize results in all engines concurrently.

SEO for San Jose by SEO San Jose

SEO content may be added to your website in the form of instructional articles. It may also be distributed to industry-related sites, news sites and blogs. Press releases and social media (Facebook, Twitter, Google+, Pinterest, etc.) are incorporated as well, spreading the word about your company’s goods and services from San Jose on to the rest of the world, and providing the backlinks needed to give your page a boost. SEO or search engine optimization involves much more than SEO keyword optimization for your website. SEO San Jose provides innovative SEO strategies that involve advanced content writing, linking, backlinking, localized target marketing (such as SEO for San Jose) and social media. SEO San Jose will work for you! SEO consulting by SEO of San Jose can increase your web traffic, your web presence and your bottom line. Our SEO services build a strong foundation, so your business stays successful in the long haul.

SEO San Jose is a SEO (Search Engine Optimization) company based in San Jose, San Francisco and San Leandro. San Jose SEO Company, SEO San Jose offers San Jose SEO (Search Engine Optimization), search engine marketing (SEM), pay per click marketing (PPC), website design and development, content marketing and social media marketing services. In order to get the best San Jose SEO services, call the best San Jose SEO Company SEO San Jose:

San Jose SEO by SEO San Jose – 89 Wabash Ave, Unit 5, San Jose, CA, 95128 – Phone: (408) 334-5051 – Email: info@seo-san-jose.net

SEO San Jose SEO Links

SEO San Jose Home | San Jose SEO | Local San Jose SEO | San Francisco SEO | San Leandro SEO | About SEO San Jose | SEO San Jose Staff | SEO San Jose Services | SEO San Jose Client List |

SEO San Jose SEO Packages | SEO San Jose Marketing Packages | SEO San Jose Web Development Packages | SEO San Jose Testimonials | SEO San Jose News & Events

| SEO San Jose Resources / Links | SEO San Jose F.A.Q. | SEO San Jose Careers |

SEO San Jose Privacy Policy | SEO San Jose Custom Quotes | Send Payment to SEO San Jose | Contact SEO San Jose

 

San Jose SEO Company SEO San Jose Complete SEO Process

Complete SEO Process by SEO San Jose

SEO+PPC=SEM | San Jose SEO+San Jose PPC=San Jose SEM | Website Marketing in San Jose | San Jose Internet Marketing

11/03/14 / SEO San Jose / Leave a comment / ppc, ppc San Jose, sem, sem San Jose, seo, San Jose seo, San Jose seo company, San Jose seo services, seo services, seo expert, seo consultation, google, google optimization, search engine, search engine optimization, San Jose, ppc, sem

SEM in San Jose – SEO in San Jose – PPC in San Jose

 

San Jose Search Engine Marketing – San Jose Pay Per Click Marketing – San Jose Search Engine Optimizatiom

SEM is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results through SEO and PPC

Website Marketing in San Jose – San Jose Internet Marketing

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or use pay per click (PPC) listings. This is true for your business in San Jose, the rest of the country, and globally.

In 2012, North American advertisers spent US$19.51 billion on search engine marketing. The largest search engine marketing (SEM) vendors were Google AdWords, Bing Ads, and Baidu. As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing. Managing search campaigns is either done directly with the SEM vendor or through an SEM tool provider. It may also be self-serve or through an advertising agency.

As the number of sites on the Web increased in the mid-to-late 1990s, search engines started appearing to help people find information quickly. Search engines developed business models to finance their services, such as pay per click programs offered by Open Text in 1996 and then Goto.com in 1998. Goto.com later changed its name to Overture in 2001, was purchased by Yahoo! in 2003, and now offers paid search opportunities for advertisers through Yahoo! Search Marketing. Google also began to offer advertisements on search results pages in 2000 through the Google AdWords program. By 2007, pay-per-click programs proved to be primary moneymakers for search engines. In a market dominated by Google, in 2009 Yahoo! and Microsoft announced the intention to forge an alliance. The Yahoo! & Microsoft Search Alliance eventually received approval from regulators in the US and Europe in February 2010.

Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged. The term “Search Engine Marketing” was proposed by Danny Sullivan in 2001 to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals.

There are four categories of methods and metrics used to optimize websites through search engine marketing.

  1. Keyword research and analysis involves three “steps”: ensuring the site can be indexed in the search engines, finding the most relevant and popular keywords for the site and its products, and using those keywords on the site in a way that will generate and convert traffic. A flow on affect of keyword analysis and research is the search perception impact. Search perception impact describes the identified impact of a brand’s search results on consumer perception, including title and meta tags, site indexing, and keyword focus. As online searching is often the first step for potential consumers/customers, the search perception impact shapes the brand impression for each individual.
  2. Website saturation and popularity, or how much presence a website has on search engines, can be analyzed through the number of pages of the site that are indexed on search engines (saturation) and how many backlinks the site has (popularity). It requires pages to contain keywords people are looking for and ensure that they rank high enough in search engine rankings. Most search engines include some form of link popularity in their ranking algorithms. The following are major tools measuring various aspects of saturation and link popularity: Link Popularity, Top 10 Google Analysis, and Marketleap’s Link Popularity and Search Engine Saturation.
  3. Back end tools, including Web analytic tools and HTML validators, provide data on a website and its visitors and allow the success of a website to be measured. They range from simple traffic counters to tools that work with log files and to more sophisticated tools that are based on page tagging (putting JavaScript or an image on a page to track actions). These tools can deliver conversion-related information. There are three major tools used by EBSCO: (a) log file analyzing tool: WebTrends by NetiQ; (b) tag-based analytic tool: WebSideStory’s Hitbox; and (c) transaction-based tool: TeaLeaf RealiTea. Validators check the invisible parts of websites, highlighting potential problems and many usability issues and ensuring websites meet W3C code standards. Try to use more than one HTML validator or spider simulator because each one tests, highlights, and reports on slightly different aspects of your website.
  4. Whois tools reveal the owners of various websites, and can provide valuable information relating to copyright and trademark issues.

Paid inclusion involves a search engine company charging fees for the inclusion of a website in their results pages. Also known as sponsored listings, paid inclusion products are provided by most search engine companies either in the main results area, or as a separately identified advertising area.

The fee structure is both a filter against superfluous submissions and a revenue generator. Typically, the fee covers an annual subscription for one webpage, which will automatically be catalogued on a regular basis. However, some companies are experimenting with non-subscription based fee structures where purchased listings are displayed permanently. A per-click fee may also apply. Each search engine is different. Some sites allow only paid inclusion, although these have had little success. More frequently, many search engines, like Yahoo!, mix paid inclusion (per-page and per-click fee) with results from web crawling. Others, like Google (and as of 2006, Ask.com), do not let webmasters pay to be in their search engine listing (advertisements are shown separately and labeled as such).

Some detractors of paid inclusion allege that it causes searches to return results based more on the economic standing of the interests of a web site, and less on the relevancy of that site to end-users.

Often the line between pay per click advertising and paid inclusion is debatable. Some have lobbied for any paid listings to be labeled as an advertisement, while defenders insist they are not actually ads since the webmasters do not control the content of the listing, its ranking, or even whether it is shown to any users. Another advantage of paid inclusion is that it allows site owners to specify particular schedules for crawling pages. In the general case, one has no control as to when their page will be crawled or added to a search engine index. Paid inclusion proves to be particularly useful for cases where pages are dynamically generated and frequently modified.

Paid inclusion is a search engine marketing method in itself, but also a tool of search engine optimization, since experts and firms can test out different approaches to improving ranking and see the results often within a couple of days, instead of waiting weeks or months. Knowledge gained this way can be used to optimize other web pages, without paying the search engine company.

SEM is the wider discipline that incorporates SEO. SEM includes both paid search results (using tools like Google Adwords or Bing Ads, formerly known as Microsoft adCenter) and organic search results (SEO). SEM uses paid advertising with AdWords or Bing Ads, pay per click (particularly beneficial for local providers as it enables potential consumers to contact a company directly with one click), article submissions, advertising and making sure SEO has been done. A keyword analysis is performed for both SEO and SEM, but not necessarily at the same time. SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices.

In some contexts, the term SEM is used exclusively to mean pay per click advertising, particularly in the commercial advertising and marketing communities which have a vested interest in this narrow definition. Such usage excludes the wider search marketing community that is engaged in other forms of SEM such as search engine optimization and search retargeting.

Another part of SEM is social media marketing (SMM). SMM is a type of marketing that involves exploiting social media to influence consumers that one company’s products and/or services are valuable. Some of the latest theoretical advances include search engine marketing management (SEMM). SEMM relates to activities including SEO but focuses on return on investment (ROI) management instead of relevant traffic building (as is the case of mainstream SEO). SEMM also integrates organic SEO, trying to achieve top ranking without using paid means to achieve it, and pay per click SEO. For example, some of the attention is placed on the web page layout design and how content and information is displayed to the website visitor. SEO & SEM are two pillars of one marketing job and they both run side by side to produce much better results than focusing on only one pillar.

Paid search advertising has not been without controversy, and the issue of how search engines present advertising on their search result pages has been the target of a series of studies and reports[17][18][19] by Consumer Reports WebWatch. The Federal Trade Commission (FTC) also issued a letter in 2002 about the importance of disclosure of paid advertising on search engines, in response to a complaint from Commercial Alert, a consumer advocacy group with ties to Ralph Nader.

Another ethical controversy associated with search marketing has been the issue of trademark infringement. The debate as to whether third parties should have the right to bid on their competitors’ brand names has been underway for years. In 2009 Google changed their policy, which formerly prohibited these tactics, allowing 3rd parties to bid on branded terms as long as their landing page in fact provides information on the trademarked term. Though the policy has been changed this continues to be a source of heated debate.

On April 24, 2012 many started to see that Google has started to penalize companies that are buying links for the purpose of passing off the rank. The Google Update was called Penguin. Since then, there has been several different Penguin / Panda updates rolled out by Google. SEM has, however, nothing to do with link buying and focuses on organic SEO and PPC management.

AdWords is recognised as a web-based advertising utensil since it adopts keywords which can deliver adverts explicitly to web users looking for information in respect to a certain product or service. This project is highly practical for advertisers as the project hinges on cost per click (CPC) pricing, thus the payment of the service only applies if their advert has been clicked on. SEM companies have embarked on AdWords projects as a way to publicize their SEM and SEO services. This promotion has helped their business elaborate, offering added value to consumers who endeavor to employ AdWords for promoting their products and services. One of the most successful approaches to the strategy of this project was to focus on making sure that PPC advertising funds were prudently invested. Moreover, SEM companies have described AdWords as a fine practical tool for increasing a consumer’s investment earnings on Internet advertising. The use of conversion tracking and Google Analytics tools was deemed to be practical for presenting to clients the performance of their canvas from click to conversion. AdWords project has enabled SEM companies to train their clients on the utensil and delivers better performance to the canvass. The assistance of AdWord canvass could contribute to the huge success in the growth of web traffic for a number of its consumer’s websites, by as much as 250% in only nine months.

Another way search engine marketing is managed is by contextual advertising. Here marketers place ads on other sites or portals that carry information relevant to their products so that the ads jump into the circle of vision of browsers who are seeking information from those sites. A successful SEM plan is the approach to capture the relationships amongst information searchers, businesses, and search engines. Search engines were not important to some industries in the past, but over the past years the use of search engines for accessing information has become vital to increase business opportunities.

The use of SEM strategic tools for businesses such as tourism can attract potential consumers to view their products, but it could also pose various challenges. These challenges could be the competition that companies face amongst their industry and other sources of information that could draw the attention of online consumers. To assist the combat of challenges, the main objective for businesses applying SEM is to improve and maintain their ranking as high as possible on SERPs so that they can gain visibility. Therefore search engines are adjusting and developing algorithms and the shifting criteria by which web pages are ranked sequentially to combat against search engine misuse and spamming, and to supply the most relevant information to searchers. This could enhance the relationship amongst information searchers, businesses, and search engines by understanding the strategies of marketing to attract business.

SEO (Search Engine Optimization), SEM (Search Engine Marketing), PPC (Pay Per Click Marketing), Website Design and Development, Content Marketing and Social Media Marketing by SEO San Jose

San Jose SEO Company, SEO San Jose offers San Jose SEO services. Besides search engine optimization (SEO), SEO San Jose specializes in search engine marketing (SEM), pay per click marketing (PPC), website design and development, content marketing and social media marketing. SEO San Jose’s services are designed to increase your website’s traffic, promote your brand, generate leads, and most importantly, help you reach your individual goals. SEO San Jose gives you all of the options of successful Website Internet Marketing. Through SEO San Jose’s proven marketing strategies, you’ll turn strangers into visitors, visitors into leads, leads into customers, and customers into advocates of your brand. Take a closer look at what SEO San Jose offers, and learn why thousands of companies trust SEO San Jose with their marketing efforts.

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SEO San Jose is a SEO (Search Engine Optimization) company based in San Jose, San Francisco and San Leandro. San Jose SEO Company, SEO San Jose offers San Jose SEO (Search Engine Optimization), search engine marketing (SEM), pay per click marketing (PPC), website design and development, content marketing and social media marketing services. In order to get the best San Jose SEO services, call the best San Jose SEO Company SEO San Jose:

San Jose SEO by SEO San Jose – 89 Wabash Ave, Unit 5, San Jose, CA, 95128 – Phone: (408) 334-5051 – Email: info@seo-san-jose.net


 

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SEO Versus SEM – SEO Versus PPC – Search Engine Optimization Versus Pay Per Click Marketing – Paid Clicks Versus Natural Clicks – Organic Versus Inorganic

10/30/14 / SEO San Jose / Leave a comment / seo, San Jose seo, San Jose seo company, San Jose seo services, seo services, seo expert, seo consultation, google, google optimization, search engine, search engine optimization, San Jose, ppc, sem

Article: SEO versus SEM – SEO Versus SEM – SEO Versus PPC – Search Engine Optimization Versus Pay Per Click Marketing

Paid Clicks Versus Natural Clicks – Organic Versus Inorganic

SEO Versus SEM – SEO Versus PPC – Search Engine Optimization Versus Pay Per Click Marketing

One of the classic questions in web marketing is “Should I be using SEO or PPC to get traffic to my website?” It’s a great question because it pits two of the most common traffic strategies against each other — paid clicks and natural clicks. Is one better than the other for your business? Before we can really answer these broad questions, we should tackle a few important issues first.

SEO vs PPC Breakdown

First, let’s examine the key differences between SEO and PPC. You can’t really decide which strategy is best for you if you don’t understand exactly how they’re different. SEO (Search Engine Optimization) is all about getting your website to rank higher in natural/organic search results for target keywords on the most important search engines: Google, Yahoo, and Bing. PPC (Pay Per Click), on the other hand, is all about paying for advertising space for specific target keywords on search results pages. PPC ads run at the top and along the right sidebar of the search results page. The natural search (SEO) results showing up in the main area of the search results page. So, you can pay for presence on keyword phrases PPC or you can earn your presence with SEO.

Is Natural SEO Better Than Paid PPC?

Now, on the surface, this sounds like SEO is the clear winner. And for many reasons that we won’t go into here, SEO is important even if you’re doing PPC. The major advantage of SEO is statistically it tends to bring you better traffic and more trusting leads. In fact, lots of searchers have trained themselves to even ignore “paid results” completely when browsing the web or searching on Google. There’s plenty of data that suggests that “Natural Search” visitors to your website are far more likely to trust you, trust your business, and trust your products & services. Ranking highly on Google for a keyword phrase is a sign that you’re credible and that you’re an important player in your industry. These are the major advantages to SEO. But don’t fool yourself into thinking that SEO is free. No matter how you slice it, SEO comes at a cost — whether your own time or the money you’ll need to invest in hiring the right person to do the job for you.

Should You Use PPC Instead Of SEO?

Still, it’s not always the case that every business should avoid PPC just because it has a direct cost-per-click. PPC has its advantages and can even play an important role informing your SEO process and strategy. The question of whether you should use PPC is going to depend mostly upon your available monthly marketing budget. For most business types, PPC is only going to yield results if you can afford to spend at least $50-$100 per day on clicks. Anything less and you risk not getting an adequate return on your investment. Remember: Not every person who clicks your Paid Advertising is going to convert into a lead or a buyer.

Final Analysis

My very best answer to this question of “SEO vs PPC which is better for my business?” is that you should be doing BOTH! Pay Per Click is one of the fastest ways to jump-start your business with traffic today. Just be aware that Google Adwords, for example, isn’t exactly “plug and play.” There’s quite a bit of a learning curve. You should take time to read at least 1 book cover-to-cover on the topic before you start tinkering around in there. PPC is the fastest way to get things moving, but it will also provide you with very good information and data for your SEO efforts. (Again, only entertain PPC if you can afford at least $50 per day of advertising spend.) Search Engine Optimization is also important but will definitely take a lot longer to generate results and traffic. If your website is brand new, you’re going to be trapped in the “Google Sandbox” for at least the first few months of your website’s existence. Count on lots of fluctuations in your rankings, lots of inconsistencies, and lots of growing pains. Still, long term SEO is going to bring you the best kinds of traffic and the most qualified leads. Plus, your SEO efforts (optimizing code, improving page content, etc) is all going to help your PPC results as well. Google likes to reward “good PPC buyers” with lower Cost Per Click and higher Quality Scores in Google Adwords.

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Based in San Jose, San Francisco and San Leandro, San Jose SEO Company, SEO San Jose offers San Jose SEO services. In order to get the best San Jose SEO services, call the best San Jose SEO Company SEO San Jose:

SEO for San Jose by SEO San Jose – 89 Wabash Ave, Unit 5, San Jose, CA, 95128 – Phone: (408) 334-5051 – Email: info@seo-san-jose.net
 

SEO (Search Engine Optimization), SEM (Search Engine Marketing), PPC (Pay Per Click Marketing), Website Design and Development, Content Marketing and Social Media Marketing by SEO San Jose

San Jose SEO Company, SEO San Jose offers San Jose SEO services. Besides search engine optimization (SEO), SEO San Jose specializes in search engine marketing (SEM), pay per click marketing (PPC), website design and development, content marketing and social media marketing. SEO San Jose’s services are designed to increase your website’s traffic, promote your brand, generate leads, and most importantly, help you reach your individual goals. SEO San Jose gives you all of the options of successful Website Internet Marketing. Through SEO San Jose’s proven marketing strategies, you’ll turn strangers into visitors, visitors into leads, leads into customers, and customers into advocates of your brand. Take a closer look at what SEO San Jose offers, and learn why thousands of companies trust SEO San Jose with their marketing efforts.

Read More

 SEO San Jose is a SEO (Search Engine Optimization) company based in San Jose, San Francisco and San Leandro. San Jose SEO Company, SEO San Jose offers San Jose SEO (Search Engine Optimization), search engine marketing (SEM), pay per click marketing (PPC), website design and development, content marketing and social media marketing services. In order to get the best San Jose SEO services, call the best San Jose SEO Company SEO San Jose:

San Jose SEO by SEO San Jose – 89 Wabash Ave, Unit 5, San Jose, CA, 95128 – Phone: (408) 334-5051 – Email: info@seo-san-jose.net


 

SEO Versus SEM - SEO Versus PPC - Search Engine Optimization Versus Pay Per Click Marketing

SEO Versus SEM – SEO Versus PPC – Search Engine Optimization Versus Pay Per Click Marketing by SEO San Jose – Paid Clicks Versus Natural Clicks – Organic Versus Inorganic

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